Caventura’s “beyond-sustainable” innovations

Being sustainable is essential for us.
However, we believe that this attitude to life is no longer sufficient.
to solve many fundamental problems of our society.

That's why we are "beyond sustainable", which for us means,
To act regeneratively through innovation .

We We invite you to learn more about this philosophy. If it resonates with you, you can support it by choosing our products, or even better, by applying it yourself.

In the following lines You'll find the answers to the questions why we chose “beyond sustainable”, why we use innovations as a tool and which innovations we will implement this in concrete terms.

Why “beyond sustainable” and not just sustainable?

Sustainable without being regenerative
It's like tolerating a foreign culture without respecting it.

We became aware of this when we spent an extended period of time in one of the world's most important coffee-growing regions – the Sierra Nevada de Santa Marta in Colombia.

This mountain range lies in the equatorial rainforest zone and is part of the "green lung" of our planet. It is therefore severely affected by climate change . The coffee growers we met on site reported, among other things, about... serious changes the length and intensity of the rainy season. This affects both the coffee harvest and the flora and fauna. At the same time, the region has been impacted by a Decades of civil war turned the area into a scene of expropriation and deforestation.

To our surprise, instead of unhappy people, we found on site
a motivated and future-oriented society .

It is not only sustainable, but also seeks long-term, regenerative solutions to its problems. For example, the coffee growers have been cultivating organically since the 1980s (even before there was an organic label) and operate... Fair trade , without relying solely on the Fairtrade label. As Protectors of the Mountain They are also constructing forest corridors at their own expense. Endangered animal species saved .

We are joining this community and supporting them in their regenerative measures.

Part of our philosophy is to be "beyond sustainable",
not just spectators, but active participants in the solutions to be there in person.

Why do we use innovation as a tool?

“Beyond sustainable” means for us social, economic and natural resources to regenerate at the coffee's source. In doing so, we focus not only on preservation, but also on rebuilding.

But how does a startup manage to achieve such a thing? new way of thinking to implement?

The logical answer for us is – Through innovation . For us, innovation means the successful implementation of new, creative products, services, and methods to show coffee lovers new ways to enjoy coffee. Our team, which you can get to know here, is ideally equipped for this task. We have experts in coffee cultivation, media production, video direction, startups, marketing, economics, languages, cultures, diversity, and graphic design.

What exactly are we doing?

We are driving innovation in the following areas:

1. Product innovation

We offer you great coffee to suit your taste. You decide whether you want roasted, ground, or unroasted specialty coffee delivered from one of the best regions in the world. Of course, we'll support you with that. Knowledge articles, tips, and tutorials . This will help you build your coffee knowledge and generate direct demand for coffee growers at the source. This tangibly contributes to local regenerative efforts.

2. Innovation in the supply chain

We make our supply chain transparent and thus create Complete transparency . You can find out more in this article. Additionally, we deliver CO2-neutrally by bicycle in the immediate vicinity.

3. Regenerative initiatives in the country of origin

We support regenerative initiatives in the country of origin.
For this, we give the coffee growers 10% of our profit.

4. Generating and imparting knowledge

Here we are both for Coffee lovers as well as for Coffee producers active.

For Coffee lovers We write objective and in-depth Publications dealing with the topic of coffee. Recently published: "Fair Trade, Fairtrade, and Coffee", "The Rinse of Home Roasting", or ours Video tutorial for home roasters.

For Coffee producers In the country of origin, we offer "pro bono" services. Consulting projects and impart valuable business know-how. If you want to know more, read on. this experience report Go through it and apply for a project!